Millman is the Editor-in-Chief of ESPN The Magazine. The bi-weekly sports magazine has 2.1 millions subscribers and boasts the largest digital readership of any magazine in the country. Millman also covers the sports betting world for ESPN, hosting the “Behind the Bets” podcast and writing the “Behind The Bets” blog for espn.com. He is a frequent contributor to radio and television discussing the world of sports and sports betting.
It was a slip of the tongue—which was unfortunately heard by a few million listeners—and in that split second a nickname, a persona, a rallying cry, and a phenomenon were born. But, before Gary Dell’Abate became the long-suffering, tireless, producer of The Howard Stern Show, he was in training for the job. And becoming Baba Booey wasn’t easy.