The New Book by NYT Bestselling Author Chad Millman

When Did Everything Become A Bet?

The story of the hidden force that shapes sports—and now powers America’s gambling obsession.

Penguin Press · January 12, 2027

The Number: Chasing the Biggest Edge in Sports by Chad Millman
The Number: Chasing the Biggest Edge in Sports by Chad Millman book cover

A Penguin Press book

About the book

The Number

Chasing the Biggest Edge in Sports

It’s not enough to have an opinion these days—now you’ve got to back it up with cash.

Every second of every day, a nation of gamblers is logging on to digital sportsbooks and prediction markets asking one question: What’s The Number? Some call it the line or the odds or the price. But to insiders, it’s The Number. Without it, the action never starts. From NFL games to presidential elections to Oscar races, The Number increasingly shapes the way we experience sports, politics, and life.

The scale of the story

The Stats

01

$BN

Amount legally bet on sports in 2025, up 40% from just two years prior

02

%

Amount of men 18–49 with an active sportsbook account

03

+

Suspicious betting activity alerts sent by integrity monitor IC360 since 2021

Chad Millman Headshot 2026

Journalist · Author · Founder

About Chad

Inside the odds.
Ahead of the story.

Chad Millman is the New York Times bestselling author of eight books and cohost of Sharp or Square, one of the most popular sports betting podcasts.

Previously he served as editor-in-chief of ESPN The Magazine and ESPN.com and cofounded The Action Network, which grew into the country’s largest sports betting media business. In 2025 he was inducted into the Sports Betting Hall of Fame.

Listen in

Sharp or Square

A weekly breakdown of the biggest lines, public bets, and sharp money moves shaping sports betting, with Chad Millman and professional bettor Simon Hunter.

Sharp or Square podcast artwork with Chad Millman and Simon Hunter
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